Tennis Australia

Emirates AO Series

Tennis Australia

Emirates AO Series


CLIENT: Tennis Australia
AGENCY: Spark Digital // Melbourne, Australia


The Case

Like any good director, Tennis Australia knows that a Grand Slam tennis event like the Australian Open is that much more anticipated when excitement is generated for months before. With the Emirates AO Series, they do just that. And if social media builds excitement, then it becomes an essential piece of the plan.

The Approach

With a dynamic and visually exciting website in the works, the Spark Digital team needed a social component; something that would bring event-specific social media content to website users without taking them away from the meticulously crafted experience they’d created. TwineSocial provided the perfect solution, allowing the team to customize the look and feel of the Hub to match the Emirates AO Series website and present the content in a single scrolling feed right on the website.

The Outcome

It’s hard to fail with an even as legendary as the Australian Open, but with the tools provided by the TwineSocial team, tennis fans enjoyed a seamless and choreographed user experience without realizing it.

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