Die Männergrippe

The "Man Flu"

Die Männergrippe

The "Man Flu"


CLIENT: Klosterfrau Healthcare Group
AGENCY: Ideenmanufaktur Creative Agency // Berlin, Germany


The Case

Laughter is the best medicine, at least in social media marketing. Klosterfrau Healthcare Group, one of Europe’s leading pharmaceutical providers, proved as much with the introduction of Die Männergrippe. Translated “the men flu,” the satirical campaign pokes fun at an epidemic that renders men utterly helpless, leaving only women strong enough to manage work and household duties. The campaign quickly went viral.

The Approach

Launching a microsite in November 2015, Die Männergrippe aimed to present its target audience – young women – with expert-approved antidotes to troubling cases of men flu. Social media represents the ideal pathway to reach these young consumers, and with the support of TwineSocial’s digital media hub, visitors can easily access “recent coverage” on the epidemic and learn more about Klosterfrau cures. The campaign’s Instagram, Facebook, and Twitter activity appears in a neatly-customized display, allowing fans to engage with the full slate of content.

The Outcome

Within three months, more than 220,000 fans followed designated social accounts. As impressions and shares continue to multiply, TwineSocial is proud to provide the aggregation tools needed to fuel a healthy campaign.

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