Rainforest Alliance — #EarthToParis

UN Paris Climate Summit — 2015

Rainforest Alliance — #EarthToParis

UN Paris Climate Summit — 2015


CLIENT: Rainforest Alliance


The Case

Since 1985, the Rainforest Alliance has been committed to saving the planet by conserving biodiversity and ensuring sustainable livelihoods. When major world leaders met in Paris for the landmark UN Conference on Climate Change, it was a chance to promote the twin goals of sustainable agriculture and forest management and make sure that the focus went beyond the short term emissions concerns and embraced the earth’s future.

The Approach

Looking for a way to keep their followers and members informed of the happenings in Paris, the Rainforest Alliance team regularly posted on social media. Using a TwineSocial Hub, the content from Instagram and Twitter was brought into one place on their special UN Climate Summit webpage.

The Outcome

As the world closely watched the landmark Paris summit, Rainforest Alliance was able to keep their focus and mission center stage and make sure that the actions necessary to maintain our future — sustainable agriculture and forest management — didn’t get lost in the important drive for emissions regulation.

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