Ontario’s Highlands

#OHLetsGo Tourism Promotion

Ontario’s Highlands

The Ontario Highlands Tourism Organization wanted to promote tourism with sweepstakes entries in their #OHLetsGo hashtag campaign.


Client: Ontario's Highlands
Agency: They Integrated // Belleville, Ontario

The Case

The Ontario Highlands Tourism Organization wanted to promote tourism to Ontario's scenic Highlands region by giving away three weekend escapes to entries in their #OHLetsGo hashtag campaign. During the campaign, an Ontario Highlands ambassador traveled the region, sharing stories and photos on social media to raise awareness for #OHLetsGo.

The Approach

Using the TwineSocial's social media aggregation platform, digital agency They Integrated TwineSocial created a fully-customized social media wall embedded in the #OHLetsGo campaign website. The live social media wall featured user-generated content from the hashtag #OHLetsGo as well as official posts the official Ontario Highlands brand ambassador.

The Outcome

The #OHLetsGo campaign garnered over 2500 submissions. Throughout the campaign, TwineSocial social wall on the #OHLetsGo website documented official and organic content submissions promoting destinations in Ontario's Highlands.

Join the world's most sophisticated social marketers

Ready to unlock your fan content? Get a free demo of TwineSocial today!