Taxofit Sport

Challenge der Woche (Daily Challenge)

Taxofit Sport

Challenge der Woche (Daily Challenge)


CLIENT: Taxofit Sport
AGENCY: Paints Multimedia GmbH // Hamburg, Germany


The Case

Offering a full line of sports nutrition products, Taxofit Sport set out to promote healthy communities and increase brand recognition through social engagement. A series of weekly fitness challenges put the campaign in motion.

The Approach

Whether it’s a spontaneous limbo contest, office chair squats, or 100K runs, Taxofit Sport invited participants to submit activity snapshots through social media. Using Twine’s platform and CSS tools, the content is captured and showcased on a beautifully-customized hub. An intuitive display allows users to comment on original enries or share posts with their own followers.

The Outcome

The result is a vibrant, active social display, and the Twine platform empowers Taxofit Sport's social media managers to exercise full control on what appears in the hub, without ever needing to involve a web developer.

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