Worth New York

Windows Into Worth

Worth New York

Worth New York understands that “When Fashion Gets Personal,” success follows. A good word propels the business forward, and the power of social media to influence purchasing behavior is of utmost importance to Worth.


CLIENT: Worth New York - Windows Into Worth
AGENCY: Badger & Winters // NYC


The Case

Worth New York understands that “When Fashion Gets Personal,” success follows. In fact, with a direct sales model, the upscale clothier relies on strong relationships between designers, consultants, clients, and friends. A good word propels the business forward, and the power of social media to influence purchasing behavior is of utmost importance to Worth.

The Approach

Twine’s Professional Services Division collaborated with Worth on a social hub design that reflects the company’s overall look and feel. With customization and moderation features in use, the Windows Into Worth social wall is polished, clean, and intentional. Official posts previewing upcoming collections appear along with behind-the-scenes snapshots from trunk shows, consultant styling tips, and countless satisfied customers sharing favorite pieces with the world.

To maintain engagement, a custom modal window allows visitors to smoothly scroll left and right through posts, while an e-mail link placed along interactive social network icons provides an additional, easy-to-use method of sharing content.

The Outcome

Mirroring Worth’s intimate approach and high-quality design, Twine’s platform enhances the decidedly interactive shopping experience that’s synonymous with the Worth brand.

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