Bel-Vita / Runner’s World

Photo contest site

Bel-Vita / Runner’s World

Photo contest site


Client: Nabisco/Bel-Vita & Runner’s World Magazine
Agency: One Roof Media // Bethlehem, Pennsylvania

The Case

As part of their viral #MorningWin hashtag campaign, Nabisco's belVita breakfast biscuits partnered with Runner’s World Magazine to promote morning running . Fans shared pictures of their morning run with the hashtag #MorningWin for a chance to win amazing prizes.

The Approach

Digital agency One Roof Media designed a mobile responsive website to promote the #MorningWin giveaway. One Roof Media turned to TwineSocial to provide a customized social media hub showcasing entries from Twitter and Instagram in a live, infinite scrolling hub embedded within the site.

The Outcome

A beautifully integrated, responsive social media hub that contributed to the spread of the #MorningWin campaign.

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